In today’s digital economy, banks and wealth management firms have access to large amounts of data about their clients. Unfortunately, it’s hard to draw meaningful insights from it all. Without insights, there are missed opportunities to provide personalized service that engages, increases loyalty and drives growth. As business models become increasingly customer-centric, behavioral insights integrated with cognitive computing are vital for delivering on this new business reality. Read our latest eBook to find out more about the science of client insight.
The wealth management industry is undergoing significant changes. Business models are shifting from commission-based to fee-based, fiduciary models and intuitive digital tools are now a minimum requirement from both clients and advisors. In addition, new-entrant growing pains are posing a challenge to the industry. Wealth management firms now need to become more client-centric to meet their clients' demand for increased personalization. Download this solution brief to find out how wealth management firms are creating more meaningful connections using cognitive analytics to better service their clients, scale their businesses and capture the next generation of wealth.