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Rick Ferguson

Rick Ferguson

As Editorial Director of COLLOQUY, Rick Ferguson is responsible for all COLLOQUY print and online publishing, educational and research projects. Under Rick’s direction, the COLLOQUY magazine and web site provide a worldwide audience of 32,000+ subscribers with news, expert commentary, program summaries and research on all facets of loyalty marketing around the globe.An acknowledged expert in the theory and practice of loyalty marketing, Rick has published numerous articles and white papers describing the characteristics of marketing programs which seek to change customer behavior. He has been quoted as a loyalty expert in the Wall Street Journal, New York Times, USA Today, Guardian UK, Fast Company, and Smart Money, serves as a contributor to The Journal of Consumer Marketing and has written monthly columns for NACS magazine, DM News (Canada) and the Chief Marketer web site.