Sherrill Mane was appointed the IABs first SVP of Industry Services in November, 2007. She leads the IAB in two major areas: complexity and cost reduction; and industry growth. Working with agencies, publishers, and third party vendors, Ms. Mane is charged with increasing operational effectiveness within the interactive advertising supply chain. She is responsible for numerous IAB industry initiatives including spearheading agency relationships and overseeing the development of growth-oriented research for the interactive industry. Previously, she spent 14 years at Turner Broadcasting Sales, holding a variety of senior advertising sales support positions for the News division, most recently as SVP Market Strategy. Earlier in her career she held diverse positions at Nielsen Media Research and Group W Satellite Communications.\r\nSherrills areas of expertise include ad sales marketing strategy and collaterals development, and primary and secondary research for TV and the web. In her various roles, she has facilely moved from data development to interpretation to insights using audience and general consumer data as well as marketplace intelligence to generate strategies and positioning for multiple media business needs.\r\nMs. Mane holds a B.A. in Sociology with a minor in Psychology from the Hebrew University of Jerusalem, Israel. Her graduate studies focused on the social psychology of mass media. Ms. Manes graduate work was the basis for two published academic papers on the social construction of reality and media.
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