Facebook has now surpassed Google in its number of daily visitors, and more than 71 % of United States internet users are on Facebook. If you’re not using this tool to promote your business yet, now is a good time to start. Consider the following:
- The percentage of baby boomers using social media is rapidly increasing and they are among the most active users on social networking sites.
- Young HNW investors increasingly interact online and are likely to view an advisor negatively if he or she does not have a social media presence.
- Facebook profiles provide ways to anticipate client needs, giving advisors unprecedented insight into major life changes.
All Bank Investment Consultant articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to exclusive industry white paper downloads, web seminars, blog discussions, the iPad App, CE Exams, and conference discounts. Qualified members may also choose to receive our free monthly magazine and any of our daily or weekly e-newsletters covering the latest breaking news, opinions from industry leaders, developing trends and growth strategies.