Updated Thursday, October 2, 2014 as of 8:27 AM ET

How Advisors Can Maximize Their Digital Marketing Efforts

Does anyone remember what life was like before the Internet for the independent financial advisor? From a marketing perspective it was a constant resource and time-consuming uphill fight to overcome the enormous costs associated with creating and printing hard-copy marketing material, to say nothing of the countless man hours invested in knocking on doors and cold-calling potential leads.

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Comments (2)
Great article David. Advisors that are following those digital marketing activities are seeing great success.

We are also seeing advisors use video on their websites as well as social media and getting amazing marketing results. A combination of informative motion graphic videos and live action videos of the advisors do wonders to increase credibility.
Posted by Craig F | Tuesday, November 20 2012 at 5:26PM ET
David, These are great tips for anyone looking to build their online presence, especially financial advisors. A couple more helpful tips:

Try including a link-back to your website in the signature of your email. This will automatically drive traffic back to your website and serve as, yet another, lead generating tool.

Additionally, statistics suggest that mobile web use will overtake desktop internet usage by 2014. As such, we urge advisors to double check with their internet providers to ensure that their websites are set up to run from mobile devices.

We posted an article just last month that gives some additional insight into online marketing strategies for financial advisors. If you have time, feel free to check it out here: http://bit.ly/RcC6Mr
Posted by Maggie C | Wednesday, January 23 2013 at 3:05PM ET
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