Top 10 Third-Party Marketers

Our current cover story in the magazine focuses on the state of the third-party marketers in the bank channel. It details a generally positive outlook with one challenge: they canít seem to hire good advisors fast enough. In case you missed it, here it is.

One aspect of the industry that we were not able to include is a ranking of these broker-dealers by AUM. So we list them here for your perusal. Along with each firm listed, we include AUM as well as the number of financial institutions they serve, along with links to articles from our archive.

Source: Kehrer Saltzman & Associates

10. Essex National Securities 10. Essex National Securities

AUM (in Millions): $4,863
2012 Total Financial Institutions: 24
2011 Total Financial Institutions: 26

Read More:
Essex Acquired by Samson Investment Partners
Biggest B/Ds for Banks

9. Investment Professionals 9. Investment Professionals

AUM (in Millions): $6,819
2012 Total Financial Institutions: 164
2011 Total Financial Institutions: 152

Read More:
TPMs Increase Revenue for Fourth Straight Year
Biggest B/Ds for Banks

8. Investment Centers (ICA) 8. Investment Centers (ICA)

AUM (in Millions): $9,528
2012 Total Financial Institutions: 277
2011 Total Financial Institutions: 276

Read More:
ICA Expands Practice Management Program to Make Advisors More Efficient
TPMs See Bright Future, Looking to Hire Financial Advisors

7. Infinex Financial Group 7. Infinex Financial Group

AUM (in Millions): $10,570
2012 Total Financial Institutions: 191
2011 Total Financial Institutions: 210

Read More:
Northern Bank and Trust to Change TPM Firm
TPMs Increase Revenue for Fourth Straight Year

6. CUNA Brokerage 6. CUNA Brokerage

AUM (in Millions): $13,421
2012 Total Financial Institutions: 242
2011 Total Financial Institutions: 286

Read More:
Live Your Brand 24/7
TPMs Increase Revenue for Fourth Straight Year

5. CUSO/Sorrento Pacific 5. CUSO/Sorrento Pacific

AUM (in Millions): $17,110
2012 Total Financial Institutions: 185
2011 Total Financial Institutions: 167

Read More:
New England Federal Credit Union Moves Investment Program to CUSO
Philadelphia Community Bank Contracts With B/D

4. INVEST Financial 4. INVEST Financial

AUM (in Millions): $27,530
2012 Total Financial Institutions: 125
2011 Total Financial Institutions: 127

Read More:
A Call to Arms: Start Building an Online Presence
INVEST Signs Three New Credit Unions

3. Cetera Financial Institutions (formerly PrimeVest Financial) 3. Cetera Financial Institutions (formerly PrimeVest Financial)

AUM (in Millions): $29,595
2012 Total Financial Institutions: 583
2011 Total Financial Institutions: 620

Read More:
Wells Federal Bank Selects Cetera as Its Broker-Dealer
Cetera Wooing MetLife Advisors

2. Raymond James 2. Raymond James

AUM (in Millions): $33,649
2012 Total Financial Institutions: 194
2011 Total Financial Institutions: 204

Read More:
10 Advisor Takeaways From the 2013 Raymond James Conference
Raymond James Hires Ekiert for Mid-Atlantic Region

1. LPL Financial 1. LPL Financial

AUM (in Millions): $70,410
2012 Total Financial Institutions: 701
2011 Total Financial Institutions: 668

Read More:
LPL Bolsters Licensed Branch Employee Platform
Kern Schools Federal CU Enlists LPL as Its New Broker-Dealer
Former SEC Official Joins LPL Financial