Abbot Downing, the ultrahigh-net-worth wealth management unit of Wells Fargo, has named a company veteran to a new post directing Family Office Services.

Joe Freeman will coordinate a cross-platform family office strategy to ensure that family offices can access Wells Fargo's products and services easily, Abbot Downing said in an announcement on Thursday. He will also oversee the firm's custody services.

Freeman most recently led the mid-Atlantic Abbot Downing practice for five years, overseeing a team of relationship managers, planners, private bankers and investment specialists. The 25-year veteran of Wells Fargo previously served as a relationship manager, investment strategist and trust officer.

"Whether family offices need treasury management, private banking or insurance solutions, we want to make it easy for them to navigate across Wells Fargo," Jim Steiner, president of Abbot Downing, said in a statement. "As family offices become increasingly sophisticated, they can also benefit from Wells Fargo's pre-IPO investing or international services."

Abbot Downing serves ultrawealthy individuals and families, as wells as foundations and endowments. It has $38 billion in client assets. 

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