Associated Bank has named a new executive to lead its retail brokerage business.

David Kuipers, the newly appointed president and CEO of Associated Investment Services, replaces Bill Curtis, who retired in July, the bank said.

The Minneapolis-based bank recently transitioned its brokerage unit from its Consumer and Commercial Banking group to the Private Client and Institutional Services division, which serves affluent and high-net-worth clients. According to Associated, the move was made in an effort to better serve its clients.

Prior to his appointment, Kuipers served in progressive leadership roles with Associated, including regional management posts for Associated Investment Services, Associated Trust, and Private Banking, as well as the role of wealth management director of sales administration and most recently private banking business manager. He joined Associate in April 2006. 


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