BNY Mellon Wealth Management is wasting no time in executing on an ambitious plan to ramp up its sales force. The firm this week announced hiring three directors of business development in Dallas, Boston and Seattle, its first officially announced hires since it released news last week of its two-year recruiting campaign to increase its sales force by 50% by the end of 2014.

Shei Unger joined the wealth management firm in Dallas as director for the Texas region, joining two other directors there, according to BNY Mellon.  He was previously president of boutique advisory firm Unger & Co. Commercial Capital, where he led efforts to provide credit and financial services to companies with more than $10 million in revenues. Prior to that, he was a senior private client advisor at U.S. Trust Private Wealth Management.

Since BNY Mellon opened the wealth management office in Dallas, it has doubled its staff to eight and moved into a larger office space. It plans to add two more sales directors and a private banker to the team, BNY Mellon said.

Bill Jarry was appointed director of business development in Boston and works with ultra-high-net-worth wealth management clients in the greater Boston region. Prior to joining BNY Mellon, Jarry was a financial advisor with Bernstein Global Wealth Management from 2010 to 2013 and previously served for more than 11 years as a managing director with Provident Corporate Finance.

Catherine “Cat” Irby Arnold was named senior director in Seattle and focuses on business development related to middle market mergers and acquisitions planning for businesses as well as trust services for multigenerational families. Prior to joining BNY Mellon, Irby Arnold was the Pacific Northwest team leader and private client advisor with The Private Bank of Union Bank in Seattle for six years. Before that, she was national sales and marketing manager of the managed asset group for McDonald Investments/Key Bank, also in Seattle, according to BNY Mellon.

Jarry joined the firm in April, while Irby Arnold joined in February, BNY Mellon said.

Earlier this month, the firm added four sales directors in Southern California and another in New York.