BNY Mellon Wealth Management is building out its international team.

The firm has named a senior relationship manager to lead business development efforts in the Middle East, Africa and Turkey, the first such appointment in the region. Giambattista Atzeni will manage client relationships, business development and strategy and will be based in Dubai, United Arab Emirates, the wealth manager said. 

Prior to joining BNY Mellon in 2006, Atzeni lived in Dublin, Ireland, where he worked in the investment funds and capital market industry at the Irish Stock Exchange and at BISYS Fund Services. He most recently served as a senior relationship manager for BNY Mellon’s corporate trust business in the Middle East and Africa region.

“As Giamba assumes his new role, we are not only focusing on one of the world’s wealthiest per-capita regions, but are continuing to expand BNY Mellon Wealth Management’s international on-the-ground presence, complementing our teams in New York, London, Hong Kong, Toronto and the Cayman Islands,”  Managing Director Douglas Schaenen said in a statement.

The firm also expanded its sales team In the United States, hiring two directors for posts in Pittsburgh, Pa., and Westport, Conn.  Jason H. Mudd, a private banker and sales executive formerly with JP Morgan Private Bank in Greenwich, will oversee business development in Westport and the Southern Connecticut market in his role as senior director of business development. 

In Pittsburgh, the firm hired Scott Cox as managing director for business development. Cox leads a team of six directors in Pittsburgh and coordinates all business activity in Western Pennsylvania. He was formerly with Merrill Lynch, where he spent almost 20 years, most recently as director of Merrill Lynch’s Practice Management Consulting Group in Akron, Ohio.

The appointments are part of the firm’s campaign to increase its sales force by 50% by the end of 2014. The firm expects to have 32 net new sales hires by year-end, with the remaining 18 to come next year, BNY Mellon said.

Read More: BNY Mellon Increasing Wealth Unit Sales Team 50% in Revenue Push