BNY Mellon Wealth Management is ramping up its resources in Southern California in an effort to expand its West Coast presence. The firm has hired four wealth sales directors in Southern California, adding to the five hires it made in the territory last October, the firm announced Monday.

Bob Robinson and Rob Vickery were hired as sales directors in Los Angeles. They are responsible for business development and identifying opportunities for expanding the firm’s client base in the Southern California market, the firm said.

Robinson was formerly with Welton Investment Corp., where he was managing director of business development, while Vickery was with Lloyds Banking Group, where he held senior management roles in the wealth and international division.

John Zarchen, a former senior vice president and national manager at Wells Fargo Private Bank, joined the firm as a senior sales director, also in Los Angeles.

Eric McMullen, meanwhile, joined the firm in Newport Beach as a senior sales director. He was previously senior vice president and wealth management division director with First Midwest Bank in Chicago.

All but McMullen report to Larry Miles, regional president for Los Angeles, who in October called attention to the firm’s robust 20% year-over-year growth in assets under management in Southern California.