BNY Mellon has named financial services veteran Jeffrey Mortimer director of investment strategy for it wealth management group. He succeeds Chris Sheldon, who moved to Dreyfus in August 2011 to become the firm’s chief investment officer.

In his new role, Mortimer will lead the wealth management group’s investment strategy committee in setting asset allocation strategy and making investment recommendations for implementation in client portfolios, BNY Mellon announced Tuesday. He will also play a lead role in communicating the firm’s insights on the markets, investment dynamics and portfolio strategy.

Mortimer was formerly chief investment officer at Charles Schwab, where he held a number of positions over his 13 years there. He also previously worked as vice president and partner at Bainco International Investors where he specialized in asset management and allocation strategies and advice for high-net-worth families. He has more than 20 years of experience in financial services, according to BNY Mellon.

In a statement, Wealth Management Chief Investment Officer Leo Grohowski, noted that Mortimer’s asset allocation and investment strategy experience will be invaluable as the firm “continues to navigate successfully through these challenging markets.”

BNY Wealth Management is one of the top 10 wealth managers in the U.S. with $176 billion in private client assets and an international network of offices.