U.S. Bank Wealth Management named Jeff Zipper senior vice president, senior portfolio managing director for Florida at its high-net-worth unit, the Private Client Reserve.

Zipper brings significant experience advising clients, from individuals to endowments, in equity management in different industries, according to a press release from U.S Bank. He has 25 years of experience in the financial services industry, working with various asset classes including equity strategies, mutual funds, bonds, derivatives and alternative investments. Prior to his new role with U.S Bank, he was senior vice president, senior investment advisor with PNC Wealth Management in Palm Beach, Fla.

The Private Client Reserve of U.S. Bank provides wealth management services for individuals and families with investable assets of more than $1 million. For those with more than $10 million, U.S. Bank also has an ultra-high-net worth called Ascent Private Capital Management.

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