Invest Financial Corp. announced that it will begin offering brokerage and investment services for Basking Ridge, N.J.-based Affinity Federal Credit Union. Affinity has $2.2 billion in assets and 135,000 members.
Invest will act as the banks third-party marketer and will provide technology platforms as well as practice management support, said Steve Dowden, president of and CEO of Invest, in a press release. We are pleased to welcome Affinity Federal Credit Union into our growing network of financial institution, Dowden said. After celebrating 30 years as a business in November, we are confident our industry experience and customer service will allow us to build a lasting relationship with this organization.
Tampa, Fla.-based Invest is a subsidiary of National Planning Holdings and currently works with more than 150 banks and credit unions and 1,100 advisors nationwide.
Donna LoStocco is the senior vice president of member services for Affinity. Invest has the tools we need to succeed, and their core value proposition aligns perfectly with oursproviding exceptional service to our members. She said that Affinity feels this relationship will allow it to increase its productivity and continue to grow.
Late last year, Invest added Lisle Savings Bank to its roster of financial clients. It has about $516 million in assets.