Back


  • Free newsletters - Wealth Advisor, Breaking News and More
  • Earn Free CE Credits
  • Free Seminars and Podcasts from Industry Experts
  • Access our Discussion Boards

Clients Prefer Proactive Advice to Beating the Market

By Donna Mitchell
July 7, 2009
¦
Advertisement

Americans want eagle-eyed advisors who will help them stay on top of their evolving financial circumstances—and rank this advice well above beating the market, according to a survey released yesterday by insurance company MetLife. The New York-based company surveyed 1,000 American consumers in June about their attitudes toward financial advisors and their own financial status.

Fifty-nine percent of respondents said they want to work with an advisor who will keep them apprised of their financial situation. Forty-eight percent said they prefer to work with a professional who is associated with a very strong company, and 45% said they would choose an advisor who would provide products that protect them against market risks. Only 18% said it was very important for an advisor to recommend products than can generate greater returns, despite greater risks.

Survey participants were asked what they would do if they received a $50,000 windfall. Just 13% of respondents said saving the money would be a top priority, and only 5% said their first move would be to purchase an investment product. Reducing debt was respondents’ top priority: 29% said they would use the money to pay off credit card debt first. Fifteen percent of those surveyed said they would first spend the money on something the household needs.
    

   

Advertisement