Morningstar has entered into a definite agreement to acquire the annuity intelligence business of Advanced Sales and Marketing for $14.1 million.

The business is centered around The Annuity Intelligence Report, a web-based service that helps broker/dealers, insurers and financial professionals better understand and present variable annuity products to their clients.

It is based on a database of more than 1,000 variable annuities that includes plain English explanations of their investment mandates The report includes single annuity and side-by-side comparison reports as well as annuity flow data, a contract and benefit selector tool, historical contract data and optional sub-account data.

The Annuity Intelligence Report team has a deep knowledge of variable annuities, and offers a leading service that helps financial professionals provide better recommendations to their clients while avoiding the errors and liabilities that are quite common when selling and processing variable annuities,” said Chris Boruff, president of Morningstar’s software division.

“By combining Morningstar’s strength in variable annuity sub-account data and modeling tools with AI Report’s product-level data and proprietary methodologies, we believe we’re creating the best-of-breed offering for investors and financial advisers,” Boruff said.