Financial institutions currently selling investments could increase their revenue by 76% just by emulating the best practices of top investment programs. So says the first in a series of white papers launched this month by PrimeVest Financial Services, a registered broker-dealer and provider of investment management and insurance services to banks and credit unions. 

The series – dubbed “Guide to Growth” – was developed to help banks and credit unions increase investment program revenue opportunities, says PrimeVest. In addition, it provides a benchmark for financial institutions to measure investment program success, examines the best practices common to programs that have the strongest financial results, and details the revenue potential for banks and credit unions that are not yet selling investments.

“The series will give investment program management and executive leadership of banks and credit unions a blueprint for success,” PrimeVest President and CEO Catherine Bonneau, said in a statement.

The series, which was developed in collaboration with Kehrer-LIMRA, analyzes proprietary data from 2010 to 2011.  The first paper, Recognizing the Opportunities for Growth, summarizes data from nearly 3,000 banks and credit unions. 

“This first paper, and the series overall, supports how important it can be for financial institutions to not only offer investment and insurance services, but to embrace it as a key component of its business,” Bonneau said in the statement. 

Future installments will examine best practices to optimize the advisor-to-client ratio, trends and best practices in referral generation, and the “ramp up cycle” for banks and credit unions contemplating an investment services offering, said PrimeVest.

The first white paper in the series is available at www.primevest.com.