Regions Bank’s wealth management business is expanding the geographic reach of its insurance services, the bank announced Monday.

Regions Insurance, one of four divisions that make up Regions’ Wealth Management Group, opened a new office in Columbia, S.C., its first in South Carolina.  The new office is the third significant addition to Regions Insurance in the last six months as the firm seeks to expand its coverage and capabilities throughout the Southeast, Regions said.

In November it opened its first office in Atlanta, Ga., and in January it expanded its employee benefits practice in Memphis, Tenn. 

To launch and lead the new office in South Carolina, Regions Insurance hired insurance executive Frank Norris, the founder of Frank B. Norris and Co., a Columbia-based insurance and risk management brokerage that specializes in residential homebuilders and trade contractors. Norris, a 40-year insurance industry veteran, joins Regions with three other members from Frank B. Norris and Co.

“We are excited to continue to extend the geographic presence of Regions Insurance with the addition of Frank and his experienced team,” Curren Coco, president and CEO of Regions Insurance, said in a statement. “This outstanding group has a great depth of experience in commercial property casualty business with a particular focus on construction and property management companies. They have deep roots in the South Carolina community and are uniquely positioned to meet the insurance needs of local companies.”

Norris is active with home builders associations on the state and local levels and currently serves on the South Carolina Building Codes Council, Regions said. The other team members are Charles Foster, a 24-year insurance industry veteran specializing in construction and property management insurance, and Gus Brabham and Bennett Griffin, both experts in construction and business insurance.

“All of us from Frank B. Norris & Co. are excited to become part of the Regions Insurance team,” Norris said in a statement. “As one of the largest insurance brokerages in the Southeast, Regions Insurance offers clients a wealth of resources and expertise provided by agents who understand the needs of local communities and companies. We are excited to offer this value proposition to existing clients and look forward to expanding our reach within South Carolina.”