University Credit Union has selected CUSO Financial Services as the third-party broker dealer for its new investment services program.
The large Los Angeles credit union launched the program mid-April with one adviser and a program manager and is looking to add more advisers soon, according to CUSO.
Advisers will be employed and supervised by CUSO even though they will work inside the branches of the credit union.
CUSO's technology, personalized service approach and reputation were decisive factors in the credit union's choice. "They use superior technology and diagnostics, enabling us to run a variety of reports so we can manage our program with our members' wishes and needs in mind," Paul Yang, the credit union's CEO, said of CUSO in a statement.
The program offers varied investment and insurance offerings with no proprietary products to introduce bias, CUSO said.
University Credit Union serves nearly 34,000 employees, alumni and students from UCLA, Pepperdine, Mount St. Mary, Loyola Marymount, Loyola Law School, Otis College of Art and Design, and other universities in the Los Angeles area. It has $570 million in assets, according to CUSO.