Caroline Willard is Executive Vice President, Markets and Strategy, responsible for strategic planning, product development, marketing and market research, and the company�s push into emerging technologies. Beyond CO-OP Financial Services, Willard also currently serves as a member of the Board of Directors of the Credit Union Executives Society (CUES).Willard has more than 25 years of marketing and strategic planning experience, half of which has been in the credit union movement. She joined CO-OP Financial Services in July 2006 as Vice President, Corporate Development. In 2008, she was promoted to Senior Vice President, Business Development and Marketing.
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