As technology has evolved, marketing communications have been dramatically enhanced. For example, a stagnant magazine article can now be an interactive iPad experience. Although a majority of us do not have the cutting-edge gadgets, most adults in the U.S. do have access to a computer and possibly a smartphone. As a result, the way we absorb marketing messages is changing.

Online communications will become an even bigger focus for a business looking to grow, and advisors are no exception to this trend. Thus, as a whole, they need to adapt to be more successful online. For many reasons, advisor websites in banks often suffer in comparison to those of other industries.

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