As program manager of Popular Investment Services, Reidy travels across the bank's far-flung, five-state area (it includes New York, Florida and California). She supplements these in-person visits with weekly conference calls. Lori not only supports her FCs, but is also responsible for a large platform program that complements the dedicated reps' production.

Bank/TPM: Banco Popular/Essex National Securities

Location: Rosemont, Ill.

No. of reps managed: 11

Avg. production per rep: $514,090

Total production 2011 (projected): $6.4m

Total production 2010: $5.7m

AUM 2011: $576m

AUM 2010: $540m

Years at the bank: 8

Years in the industry: 25

Age of program: 9

Total number of branches: 95

Product mix: Fixed annuities 82%; VAs 10%; mutual funds 4%; fixed income 1%; other 3%

Do you decide what products are on the shelf? Yes