As a program manager at Citi Personal Wealth Management , Drue Anderson sees himself as an "advocate for greatness."

His advisors are so driven, he says, there's little he needs to do to motivate them. That's because he recruits advisors who want to be "exponentially more successful" and are not satisfied with the status quo. "They're looking to grow their business on a year-over-year basis," he says.

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