A love of sports, particularly the New Orleans Saints and the Houston Astros, helps define the competitive team atmosphere that Vance Richard fosters at Iberia Financial Services. "We have what I'd call a fun culture, a tight-knit, friendly competition group," he says about his team. As a producing manager, Richard says sticking to a playbook is essential for a smooth-running operation. "I'm a process guy. I stick to a model of high standards. This also creates a rep-friendly environment to work in," he adds.

But the outside environment can be as challenging as a shot at the Super Bowl. Amid rapid growth of Iberia Financial's parent, Iberiabank, Richard says it's difficult to keep pace. The bank has grown through acquisition, with two new banks in 2009 alone. "It's difficult to staff up, keep pace and maintain the culture and high standards," he says.

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