San Francisco-based Bank of the West -- a subsidiary of BNP Paribas -- is making a major push to beef up its wealth management services for affluent and high-net-worth individuals. The bank has opened three new office centers for the exclusive use of wealth management experts and client relationship managers. Two more centers are slated to open by the end of the year and three more will open next year.
John Bahnken, head of Bank of the West Wealth Management and senior executive vice president, said that the centers help address client demand for more comprehensive, personalized service. “Affluent and high-net-worth clients want an integrated banking and investment relationship,” Bahnken said in a telephone interview.
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