Bank-owned broker dealers are doing a better job selling annuities than banks and credit unions that work with third-party marketing firms, according to a new study from Kehrer Bielan Research & Consulting.

In 2014, the 25 largest bank-owned broker dealers produced almost $22 billion in fixed and variable annuity sales, or 57% of the total sold by all banks and credit unions. Third-party broker dealers, in contrast, accounted for just 38% of the annuities sold, or $14.7 billion.

Register or login for access to this item and much more

All Bank Investment Consultant content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access