Big banks are doing a better job than their regional competitors at capturing new customers, according to the J.D. Power and Associates 2010 U.S. Retail Bank New Account Study, released today.
The report says that big banks capture 70% of potential customers shopping for a new bank, compared to a 59% success rate at regional banks. The report is based on responses from 3,770 consumers who shopped for a new bank in the past 12 months
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