Behavioral economics and behavioral finance have become buzz phrases in recent years. They've grown in popularity partly because of a populist underpinning. Namely, economists have been wrong for decades.

Even if the main lesson were a simple reminder not to necessarily accept conventional wisdom, it would be a valuable wake-up call. But since this is a cross section of social sciences, here at Bank Investment Consultant we thought that any job that's social at heart should be able to benefit from this provided the messages came from people who knew what they're talking about.

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