As advisors scramble to make an impression on prospective clients, one valuable tool is becoming increasingly apparent – blogging.

“[A successful financial blog] helps advisors build trust with clients and prospective clients by providing an open means of communication,” said Brent Carduff, principal of Echelon Business Solutions. “It is also cheaper than traditional means of marketing and can increase traffic and leads.”

Register or login for access to this item and much more

All Bank Investment Consultant content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access