For decades, financial advice has been defined by where to invest and what markets are available. Incremental improvements have occurred, but they have hardly been revolutionary. They have not been the type of changes that could significantly increase performance or an investor's satisfaction.
In the 1970s, psychologists began studying financial decisions in earnest. Their work established a new basis for understanding how and why we make decisions the way we do. This body of knowledge has grown and is now being translated into practical applications for investors.
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