BNY Mellon Wealth Management has named Yolanda Plaza-Charres to a newly created position as sales director for Latin America, the firm announced Tuesday. Plaza-Charres will be responsible for expanding BNY Mellon’s services to high-net-worth clients throughout Latin America, while supporting other lines of business there, BNY Mellon said.

In a statement, Isaac Barrocas, the Latin America region head for the firm’s International Wealth Management group, noted that BNY Mellon would benefit from Plaza-Charres’ energy and expertise as the company prepared to serve new clients in the region. He also noted that cross-border business—valued at about $7 billion globally—is expected to grow at about 7% per year over the next five years.

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