Bank of America said it has hired 40 new financial solutions advisors for its Merrill Edge business in the mid-Atlantic region as the bank seeks to bring that total advisor force to 1,000 nationally by the end of this year.

The new strategy comes as Bank of America is bulking up its services to what it calls “preferred” customers, or those with investable assets between $50,000 and $250,000. Bank of America currently works with more than 8 million customers falling into that category.

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