At most banks, it's axiomatic: regulatory reform means higher fees and prices for their customers.

But at least two lenders — Popular Inc. and Huntington Bancshares Inc. — and possibly a third, U.S. Bancorp, are planning to cope with the high cost of regulation a different way. These banks plan to go easy on new fees, outprice competitors on loans and deposits and keep popular giveaways like free checking.

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