Cetera Financial Institutions announced a new technology offering on Wednesday called DataPak, which will enable banks and credit unions to more closely integrate their core operations and their wealth management services. Specifically, it will help financial institutions infuse customer data from their wealth management or brokerage operations into their broader business systems in order to help better measure program and client profitability, according to Cetera.

Integrating customers’ wealth management data into banks’ core systems has remained challenging in the past, Cetera said in its press release, since these systems operate separately.

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