The most important investment trend in China is the demographic shift of its citizens away from the farm. Over the next 20 years, about 13 million Chinese (roughly the entire population of Denmark and Switzerland) will move annually from rural environments into urban settings. The real key to this shift is the wealth it will create.

People living in urban areas will find better-paying jobs than those in rural areas. Urban incomes rise twice as fast as rural incomes because of the opportunity and flow of capital that comes into those areas. The key for you and your clients is to figure out who will be spending these rising incomes, and what they'll be spending it on.

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