Consumers’ attitudes about banks’ reputation dropped to 77 index points, down four points since February 2010, but essentially have leveled off, according to the biannual BAI/Finacle Index of Bank Sentiment, which was benchmarked at 100 points in August 2009.
The positive is that the decline is slowing,” said Dan Hough, director of research at BAI in Chicago. “That could be an indication that consumer sentiment is stabilizing or even that there might be an uptick,” although he noted he wouldn’t know for sure until the research firm polls another 2,500 investors in February.
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