A common reason most advisors don't harness the incredible power of public relations' media outreach is that they don't know where to start. The truth is, it's really not that complicated. Here are 10 tips to generate positive PR for yourself in the coming year.

1. Know your target market Advisors who focus on a specific niche can better position themselves as experts. It's hard to be all things to all people, neither is it the best PR strategy.

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