Advisors, keep your eyes open for a new product thats designed to help clients make investment decisions themselves that align with their values.
The do it yourself crowd is not exactly new. But a new tool on the market from Motif Investing, Build Your Own Motif, makes it easier than ever to create your own ETF-like investment funds. The timing is what makes this tool interesting. Its obviously resonating with investors and given todays environment of overall mistrust of the financial industry and general populist empowerment (social media, anyone?), it could become the next disruptive technology.
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