If you've done any marketing, you would probably agree that referrals are the most effective way to get the word out. But while asking for referrals is one way to go, it's not enough. If it were, those who are brave enough to ask for referrals would have a lot more than those who aren't.

The best way to get new clients is by creating deeper loyalty with your existing clients and with key local businesspeople so that they become advocates for you. Of course, advocacy begets advocacy. If you want your clients and business owners to be stronger advocates for you, you must become stronger advocates for them.

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