EverBank Financial (EVER) in Jacksonville, Fla., has launched a new wealth management unit that will target affluent households nationwide.
The $13 billion-asset EverBank already has a St. Louis-based global markets group that offers alternative investments such as foreign currency exchange and precious metals and the new unit, called EverBank Wealth Management, aims to broaden its asset-management capabilities. EverBank did a soft launch with existing customers last summer and just recently began a marketing campaign to target new clients nationwide, said Frank Trotter, EverBank Wealth Management's chief executive.
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