Since Howard Hammond joined Fifth Third Securities four years ago as president and CEO, hiring new advisors and management and shifting to a full service relationship-driven advisory model has been his top priorities. And it’s paying off-performance has improved over the last 18 months, with total revenue up 35% in 2010 from 2009. 

Previously, Fifth Third's investment program was primarily platform driven and annuities made up 50% of sales. Now annuities (fixed and variable) make up 15% of sales, fixed income is 25%, insurance is 15%, trails are 14%, mutual funds 12%, managed money 10% and equities 9%.

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