Improved technology and training are key to unlocking the potential for insurance sales through financial institutions, according to a newly released study.

“Changes in Reg E (the Electronic Fund Transfer Act) have led to lots more sales of insurance,” says Carmen Effron, president of C F Effron Co., LLC, and the author of The 2011 Bridging the Cultural Divide Study. “Now is the time to make bank programs really dynamite.”

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