CUNA Mutual Group has hired two executives to top wealth management posts in a bid to broaden its brokerage services and distribution channels.

The Madison, Wisconsin-based company recruited Rob Comfort, the onetime overseer of LPL's broker-dealer services to banks and credit unions, to run CUNA Brokerage Services as president. He will lead sales operations and develop the firm's network of 400 advisors working at more than 250 credit unions nationwide, CUNA Mutual said in an announcement on Monday.

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