Brokerage managers come in all shapes and sizes. Some promise financial advisors the world and deliver very little. Others are know-it-alls, yet have never worked as an advisor themselves. Still others treat commissioned advisors like salaried employees rather than revenue generators. More than a few create more problems than solutions. And, of course, some have all these traits to varying degrees.

But there are also great managers who bend over backward to help advisors grow. Those are the ones who have a full understanding of the industry and who value advisors for the work they do. Rather than seeing themselves as a supreme ruler, great managers view themselves as mentors and problem-solvers. And they view advisors as their customers.

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