Bill Gross and his team of bond specialists at Pacific Investment Management Company built the Total Return Fund into the world’s largest mutual fund, with more than a quarter-billion dollars in assets. Can he (and they) repeat the trick, with a Total Return exchange-traded fund?

"There's certainly buzz about this because of the track record that Bill Gross and team have put up over the longer term and people are looking for ways to participate in the fixed income market,’’ said Todd Rosenbluth, ETF analyst at S&P Capital IQ, the research arm of Standard & Poor’s.

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