Fifth Third Securities has beefed up its sales team considerably, hiring Michelle Griffith, formerly of Citibank in Chicago, who will now run the eastern portion of that territory for Fifth Third; former BankWest Investment Services program manager Bradley Grubb to manage sales in its Western Ohio market; and Britt Woods, a BIC Top 50 Rep in 2005 and former advisor at National City, now sales manager for Tennessee and Georgia.

The program has been on something of a tear since Howard Hammond took over as president four years ago. Before his tenure, Fifth Third’s investment program was primarily platform driven; now advisors lead the program, creating a product diversity that has allowed it to thrive. For example, when Hammond joined, annuities (fixed and variable) made up 60% of sales; now they account for just 15%, he says.

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