In the insurance industry, “trust” is more than a shared concept; it’s a goal tied to business development, strategy and execution. Yet, according to a recent study, only 48% of consumers in the U.S. and the UK trust their insurance provider.

The study, commissioned by Pitney Bowes Business Insight and conducted by the ESCP Europe Business School, targeted 1,000 consumers each from the U.S. and the UK to gain feedback on topics related to such things as insurance, banking and mobile technologies.

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