From same-sex marriage to speed limits, the 50 states hardly agree on one thing, and advisors should take those borders into account when evaluating which investment services they provide, according to a study by Boston-based research firm Aite Group.
The report, Investing and Trading in the United States: Red, Purple and Blue, lays out the ways investment preferences, confidence in the economy and wealth vary among geographic and political regions. Red states with a republican majority, for example, were more likely to invest in company-sponsored plans than Democratic blue states. Red states had 28% of their assets allocated to 401(k) investments compared to an average of 11.5% for purple (swing) states and blue states.
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