HOLLYWOOD, Fla. -- The banking industry is still under pressure, say Peter Eliopoulos, chief marketing officer at M&T Bank/Wilmington Trust, who spoke last week at BISA's annual conference. But if banks focus on investments and insurance (or "dotting the i's" as he calls it), they can go a long way toward regaining their footing in the new world, he says.

The pressure comes from flat revenue combined with shrinking margins, Eliopoulos says. Indeed, revenue has flat-lined for the past 19 quarters, he says, which dates back to mid-2010 when the industry and the economy were grinding through a slow recovery. And making matters worse, banks' profits are still one-third lower than they were pre-crisis, Eliopoulos says.

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