Americans are not buying life insurance because they overestimate its costs. That’s the main finding of this year’s Insurance Barometer Study, an annual survey by insurance advocacy groups LIMRA and LIFE Foundation.

The study found that consumers believe insurance costs to be nearly three times the actual price. Younger adults overestimate the cost almost sevenfold.

Register or login for access to this item and much more

All Bank Investment Consultant content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access